Instagram scheduler
Schedule Instagram posts
Write a post once, tailor the Instagram version, then publish it right away or schedule it for later. Every post you send to Instagram gets its own Instagram version: 2,200 characters and up to 10 attachments per post, plus a first comment on some connections.
Every Instagram detail on this page is read from the same platform registry the composer and the publisher run on, so it describes what Postify does today.
At a glance
What Postify supports on Instagram
- Characters per post
- 2,200
- The composer counts the Instagram version of a post against this number.
- Attachments per post
- 10
- Images and videos combined, on one post.
- Multi-part posts
- Not available
- Postify publishes to Instagram one post at a time, never as a chain of replies.
- First comment
- Depends on the connection
- The composer offers a first comment only for the Instagram channels that can take one, which depends on how the account was connected.
- Replies from the inbox
- Not available
- Replying to Instagram comments from the Postify inbox is not available.
- Delete after publishing
- No
- Deleting a post in Postify does not remove it from Instagram; remove the live post on Instagram itself.
In the composer
Instagram settings for each post
These sit on the Instagram version of a post, so the other networks in the same post are unaffected.
Post as Story
Publishes as a 24h Story instead of a Reel/feed post
Also share Reel to feed
Reels only — when off the reel appears in the Reels tab alone
Collaborators
Up to 3 Instagram usernames, comma-separated — each has to accept the invite
Step by step
How to schedule Instagram posts with Postify
Step 1
Connect your Instagram account
Open the Channels page in Postify, choose Instagram and complete its connection flow. The account then appears in the composer as a channel you can publish to.
Step 2
Write the post once
Write it in the composer and select your Instagram channel, plus any other channels the same post should reach.
Step 3
Tailor the Instagram version
Instagram gets its own variant of the post, counted against 2,200 characters with room for up to 10 attachments. Instagram-only settings such as Post as Story, Also share Reel to feed, and Collaborators sit in the same variant.
Step 4
Publish now or schedule it
Publish right away, or pick a date and time. Scheduled posts sit on the content calendar, where you can move them to a new time, and Postify can suggest times to post.
Step 5
Check that it went out
Postify records a delivery result for each channel a post goes to and shows it on the post, so you can see whether the Instagram post went out.
Questions
Instagram scheduling, answered
Can I schedule Instagram posts with Postify?
Yes. Connect your Instagram account from the Channels page, write the post once in the composer, and publish it right away or pick a date and time. Scheduled posts appear on the content calendar, and each one records whether it reached Instagram.
How long can Instagram posts be in Postify?
The composer counts the Instagram version of a post against 2,200 characters, and one post can carry up to 10 attachments (images and videos combined).
Can Postify post a first comment on Instagram?
On some Instagram connections. Whether a channel can take a first comment depends on how the Instagram account was connected, and the composer offers one only for the channels that can.
If I delete a published post in Postify, is it removed from Instagram?
No. Deleting a published post in Postify does not remove it from Instagram: the live Instagram post stays up until you remove it on Instagram itself.
What Instagram settings can I choose for each post?
The Instagram version of a post offers Post as Story, Also share Reel to feed, and Collaborators. They apply to Instagram only, so the other networks in the same post are unaffected.
Other networks
All networksPostify compared with other schedulersChannels and platforms in the docs
Schedule your first Instagram post
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