Postify vs Buffer
Buffer is a polished, deliberately simple scheduler that bills you for each channel you add. Postify bundles channels into flat plans and puts its engineering into publish reliability and a public API.
Buffer bills per channel, per month. Every Buffer fact on this page is either a published price or something Buffer documents itself, each one linked so you can check it — sources last verified . We do not quote review-site ratings, and we have no customer testimonials to show you yet.
The arithmetic
What Buffer costs as you add channels
Buffer's paid plans are priced per connected channel. Independent 2026 pricing breakdowns put it at roughly $5–6 per channel per month, which is why the figures below are shown as a range rather than a single number. Buffer pricing, checked 2026-08-26.
At 10 channels
- Buffer
- ~$50–60 / mo
- Postify Team
- $39 / mo
10 channels billed individually · Postify Team includes 15 channels, 5 seats and 500 posts a month.
At 25 channels
- Buffer
- ~$125–150 / mo
- Postify Agency
- $79 / mo
25 channels billed individually · Postify Agency includes 50 channels, 20 seats and 5,000 posts a month.
The honest part
Where Buffer is the better choice
A comparison page that claims we win on everything is an advertisement. These are the cases where we would tell you to pick Buffer.
- Buffer has been shipping since 2010 and is the more mature, more polished product. If you want a scheduler that does one thing with no surface area to learn, that is a real advantage.
- At one to three channels, per-channel pricing is genuinely cheaper than any flat plan — including ours. Buffer's own free tier covers three channels.
- Its browser extensions, mobile apps and integration catalogue are broader and older than ours.
- Buffer supports networks Postify does not, and connector breadth is the honest weak spot in our lineup rather than theirs.
What we build instead
Publishing you can audit
The category's loudest complaint is posts that quietly never go out. Every line below describes a mechanism that exists in the product today.
One writer, structurally
Moving a post into publishing is a single conditional database write. If two workers race, exactly one wins and the loser returns without ever calling a platform API — double-publishing is prevented by the data model, not by a lock that can time out.
Retries that cannot double-post
Every delivery attempt derives a deterministic key from the post, the channel, its scheduled time and the attempt number, stored under a unique constraint. A retry of an attempt that already reached the platform collides on that key and is recorded as skipped instead of sent twice.
A per-channel delivery record
Every post exposes, per channel, the stage it reached, how many attempts it took, the HTTP status the platform returned and the error text if it failed. When something does not go out, the reason is in the product rather than in a support reply.
Nothing sits in limbo
A sweep runs every minute and any post still stuck mid-publish after an hour is moved to failed, which triggers the same failure email and webhook as any other failure. A wedged job surfaces as a failure you are told about, not as silence.
You are told, every time
A failed publish sends an email you can switch off per workspace and fires a post.failed webhook carrying the same detail. Silence is not a failure mode we rely on you to notice.
Failed deliveries you can replay safely
Failed deliveries collect in a queue you can inspect and replay. The replay path re-checks that the post still exists, that this channel is not already delivered, and that no attempt is in flight — it refuses rather than risk a duplicate, and every replay is written to the audit log.
A real public API, not an integrations page
17 REST operations under /v1 with an OpenAPI 3.1 spec, RFC 9457 problem+json errors carrying a stable machine-readable code, cursor pagination, and IETF-draft rate-limit headers. Scoped organization API keys; an Idempotency-Key header on post creation with a 24-hour ledger.
Signed webhooks with a published failure ladder
Outbound events are signed per the Standard Webhooks spec (HMAC-SHA256 over id.timestamp.body). Secret rotation overlaps both signatures for 24 hours. Failed deliveries retry 9 times across roughly 32 hours, warn you by email at 5, 10 and 15 consecutive failures, and auto-disable the endpoint at 20.
An MCP server for AI agents
A remote MCP server exposing 13 tools over OAuth 2.1, so an assistant can read your schedule and draft posts directly. Publishing and deleting stay disabled until a workspace owner turns them on.
An MIT-licensed SDK
The TypeScript SDK is MIT licensed and open source, so the client you automate against is not a black box.
Analytics that admit what they don't know
Follower figures carry the reason you can trust them — live, frozen, or as-of-last-connect — and the top-posts panel names which platforms engagement data actually covers instead of quietly reporting zero for the rest. Today that means engagement metrics for LinkedIn and Facebook, and follower counts for Bluesky, Facebook, Instagram and X. Other connected platforms show as uncovered rather than as zero.
Check it yourself
What Buffer documents about Buffer
We only cite what a vendor publishes about their own product. Every link goes to their page, not our summary of it.
Buffer publishes its per-channel price on its own pricing page, so the arithmetic above is something you can reproduce in a minute.
Buffer pricing ↗
Questions
Postify vs Buffer, answered
Is Postify cheaper than Buffer?
It depends entirely on channel count, and at low counts the answer is no. Buffer bills per channel, so at one to three channels it is cheaper than any Postify paid plan. The lines cross as you add channels: because Postify's plans bundle channels at a flat price, a workspace running 10 or 25 channels pays one plan price rather than a multiple of it. Work out your own channel count before assuming either direction.
What does Postify do about posts that fail to publish?
Three things, all of them in the product rather than in a support queue. A failed publish sends an email and fires a post.failed webhook, so you learn about it without checking. Each post shows, per channel, the stage it reached, the number of attempts, the platform's HTTP status and the error text. And failed deliveries collect in a queue you can replay, where the replay path refuses to run if that channel was already delivered.
Can I move from Buffer to Postify?
There is no one-click Buffer importer today — you reconnect your channels and rebuild your queue. Postify has a public REST API with 17 operations and an MIT-licensed TypeScript SDK, so bulk-creating posts from an export is scriptable, but it is a script you write rather than a button we ship.
Does Postify have a free plan?
Yes — 3 connected channels and 30 scheduled posts a month, with no card required. Paid plans start at $24/month and each begins with a 14-day free trial.
Other comparisons
Try it against your own channels
The Free plan connects 3 channels and schedules 30 posts a month, with no card. Paid plans start at $24/month and each begins with a 14-day free trial.