Postify vs Metricool: The Metricool alternative for publishing teams
Metricool prices by brand, one business with one profile per network, and its free plan leaves out LinkedIn and Twitter; approvals and its API start on the Advanced plan, from US$67 a month billed monthly. Postify prices by connected channel, puts an approval workflow on the Team and Agency plans, and includes the public API on every plan, Free included. Switch if publishing and automation matter more to you than analytics and competitor tracking.
Every Metricool fact on this page is either a published price or something Metricool documents itself, each one linked to the page it was read on and dated — all of them read on or after . We do not quote review-site ratings, and we have no customer testimonials to show you yet.
Side by side
Postify vs Metricool, feature by feature
Metricool prices by number of brands. On monthly billing, Starter is US$25 a month for up to 5 brands and US$45 for 10; Advanced is US$67 for 15 brands, US$107 for 25 and US$210 for 50. Annual billing is cheaper, with Starter from US$20 and Advanced from US$53 a month, and a Custom plan covers more brands. A brand is one business with one profile per social network, so this page compares plans rather than a per-channel figure. Metricool pricing, checked .
| Feature | Postify | Metricool |
|---|---|---|
| How it is billed | One flat price per plan, channels and seats included: Starter US$24, Team US$39, Agency US$79 a month. | By number of brands: Starter from US$25 and Advanced from US$67 a month, billed monthly.Metricool pricing, checked |
| Free plan | Yes: 3 channels, 30 posts a month, 1 seat. | Yes: 1 brand, up to 20 posts a month, every network except LinkedIn and Twitter.Metricool pricing, checked |
| Cheapest paid plan | US$24 a month (Starter: 5 channels, 100 posts a month). | US$25 a month billed monthly, or US$20 billed annually (Starter, up to 5 brands).Metricool pricing, checked |
| Social accounts | 3 / 5 / 15 / 50 (Free / Starter / Team / Agency) connected channels. | Counted in brands: one business with 1 profile per social network or ad platform; each Google Business Profile needs its own brand.Metricool pricing, checked |
| Scheduled posts | 30 / 100 / 500 / 5,000 (Free / Starter / Team / Agency) posts a month. | Up to 20 a month on the Free plan.Metricool pricing, checked |
| Approval workflow | Approval workflow on the Team and Agency plans; client review links on the Team and Agency plans. | Post approval system on Advanced.Metricool pricing, checked |
| Public API | On every plan, Free included (1,000 requests a month): 17 REST operations with an OpenAPI 3.1 spec. | Metricool API (Zapier, Make and MCP) on Advanced.Metricool pricing, checked |
| MCP server for AI agents | A remote MCP server with 13 tools, over OAuth 2.1. | Metricool MCP is listed from the Free plan, with limits on Free and Starter.Metricool pricing, checked |
A feature is listed only when Metricool's own pages say what it offers. Anything we could not read there is left out rather than guessed.
The honest part
Where Metricool is the better choice
A comparison page that claims we win on everything is an advertisement. These are the cases where we would tell you to pick Metricool.
- It is built for analytics and competitor tracking: 5 competitor profiles on Free, up to 100 on Starter, and a Looker Studio connector on Advanced.Metricool pricing, checked
- A brand holds one profile on every network, so a business present on many networks pays for one brand, not one channel per network. X is the exception: it is an add-on at US$10 a month per connected account on Starter, Advanced and Custom, and is not available on Free.Metricool pricing, checked
- Its free plan lists the Metricool MCP, with limits on Free and Starter, so an AI agent can work with it before you pay anything.Metricool pricing, checked
- Cancelling runs the plan to the end of the billing cycle, then the account becomes free rather than closed.Metricool pricing, checked
Moving across
Switching from Metricool
There is no Metricool importer. This is what comes with you, and what stays behind.
What carries over
- Your social accounts. You reconnect each one to Postify, and nothing is posted while you do.
- Your queue, as a file. Postify's bulk upload takes a CSV in its own template (body, platforms, scheduled_at, as_draft, media), up to 500 rows at a time. If you can get your Metricool queue into a spreadsheet, you can reshape it into that template.
- Your team. Invite teammates by email: Team includes 5 seats and Agency 20.
- Your automations, rewritten. Anything you script can target Postify's public API (17 operations) and its signed webhooks.
What does not
- Scheduled posts, drafts and settings. Postify has no Metricool importer and never reads your Metricool account, so nothing moves on its own.
- Your Metricool analytics history. Past reports and performance stay in Metricool.
- Channels on Threads and X. Metricool publishes there, and Postify lists them as coming soon, so those channels cannot move yet.Metricool pricing, checked
- Channels on Twitch and Google Business Profile. Metricool publishes there, and Postify has no connector for them.Metricool pricing, checked
- Competitor tracking, which Metricool includes from its Free plan, and Looker Studio reports, on its Advanced plan, have no Postify equivalent.Metricool pricing, checked
What we build instead
Publishing you can audit
The category's loudest complaint is posts that quietly never go out. Every line below describes a mechanism that exists in the product today.
One writer, structurally
Moving a post into publishing is a single conditional database write. If two workers race, exactly one wins and the loser returns without ever calling a platform API — double-publishing is prevented by the data model, not by a lock that can time out.
Retries that cannot double-post
Every delivery attempt derives a deterministic key from the post, the channel, its scheduled time and the attempt number, stored under a unique constraint. A retry of an attempt that already reached the platform collides on that key and is recorded as skipped instead of sent twice.
A per-channel delivery record
Every post exposes, per channel, the stage it reached, how many attempts it took, the HTTP status the platform returned and the error text if it failed. When something does not go out, the reason is in the product rather than in a support reply.
Nothing sits in limbo
A sweep runs every minute and any post still stuck mid-publish after an hour is moved to failed, which triggers the same failure email and webhook as any other failure. A wedged job surfaces as a failure you are told about, not as silence.
You are told, every time
A failed publish sends an email you can switch off per workspace and fires a post.failed webhook carrying the same detail. Silence is not a failure mode we rely on you to notice.
Failed deliveries you can replay safely
Failed deliveries collect in a queue you can inspect and replay. The replay path re-checks that the post still exists, that this channel is not already delivered, and that no attempt is in flight — it refuses rather than risk a duplicate, and every replay is written to the audit log.
A real public API, not an integrations page
17 REST operations under /v1 with an OpenAPI 3.1 spec, RFC 9457 problem+json errors carrying a stable machine-readable code, cursor pagination, and IETF-draft rate-limit headers. Scoped organization API keys; an Idempotency-Key header on post creation with a 24-hour ledger.
Signed webhooks with a published failure ladder
Outbound events are signed per the Standard Webhooks spec (HMAC-SHA256 over id.timestamp.body). Secret rotation overlaps both signatures for 24 hours. Failed deliveries retry 9 times across roughly 32 hours, warn you by email at 5, 10 and 15 consecutive failures, and auto-disable the endpoint at 20.
An MCP server for AI agents
A remote MCP server exposing 13 tools over OAuth 2.1, so an assistant can read your schedule and draft posts directly. Publishing and deleting stay disabled until a workspace owner turns them on.
An MIT-licensed SDK
The TypeScript SDK is MIT licensed, open source and published to npm as @postify/sdk, so the client you automate against is not a black box.
Analytics that admit what they don't know
Follower figures carry the reason you can trust them — live, frozen, or as-of-last-connect — and the top-posts panel names which platforms engagement data actually covers instead of quietly reporting zero for the rest. Coverage differs by network: not every network reports engagement, and where Postify cannot refresh a follower count, the figure shown is labelled as of your last connect.
Check it yourself
What Metricool documents about Metricool
We only cite what a vendor publishes about their own product. Every link goes to their page, not our summary of it.
Metricool's FAQ defines a brand as one business, brand or customer, with 1 profile for each social network or ad platform, and says each Google Business Profile needs a brand of its own.
Metricool pricing, checked
Questions
Postify vs Metricool, answered
How does Postify's pricing compare with Metricool's?
They count different things. Metricool prices by brand, from US$25 a month for up to 5 brands on Starter (billed monthly), and each brand holds one profile per network. Postify prices by connected channel: Starter is US$24/month for 5 channels and Team US$39 for 15. Count your brands and the networks each one uses before deciding; with many networks per brand, Metricool's shape is likely the cheaper one, unless those networks include X, which Metricool bills as an add-on at US$10 a month per connected account.
Does Postify have an API and an MCP server?
Yes, on every plan, Free included: an API allowance of 1,000 requests a month on Free covering 17 REST operations, signed webhooks, and a remote MCP server with 13 tools over OAuth 2.1. Metricool lists its MCP from the Free plan, with limits on Free and Starter, and its API on Advanced.
Can I import my Metricool posts into Postify?
Not automatically: there is no Metricool importer, so you reconnect each account and rebuild your schedule. Postify's bulk upload takes a CSV in its own template (body, platforms, scheduled_at, as_draft, media), up to 500 rows at a time, and the public API has 17 operations and an MIT-licensed TypeScript SDK, so moving a queue is a file you reshape or a script you write rather than a button we ship.
Other comparisons
Try it against your own channels
The Free plan connects 3 channels and schedules 30 posts a month, with no card. Paid plans start at US$24/month — you are charged in your own currency — and each begins with a 14-day free trial.